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- L. Russell Lawson III,
PCM
- 7919 Rock
Creek Road
- Richmond,
Virginia 23229-6643
- (804)
240-8862
- Internet: www.russell-lawson.com
- E-mail: russ@russell-lawson.com
Geographical
Requirements: None
Position Objective:
Marketing Communications
General Summary: BA.
Journalism 30 years creating, managing, executing corporate image and sales
campaigns through marketing, advertising, public relations. Experience in
professional services, profit and non-profit sectors. Chief skills: writing,
editing, planning, managing. Portfolio available.
Business
Experience
- 8/2004 to present
Sands Anderson Marks & Miller, Richmond, VA
- Director of
Marketing
- Develop and manage annual marketing communications program for
mid-tier (70 attorney) legal services firm, identify opportunities and
prospects; develop and communicate brand identity; oversee personal and
team coaching; develop sales presentations and proposals.
-
- July
2001 to July 2004 RJT Creative Communications, Richmond, VA
- Senior
Marketing Consultant
- Develop, manage and
execute annual marketing programs clients in insurance, automotive, real
estate and industrial sectors, including corporate image,
collateral, advertising, and business development programs. Concept and
create print and electronic ads, print and electronic sales
materials, custom direct marketing programs, market research and
Internet Web-sites. Function as marketing and public relations
strategist.
-
- October 1998 to
August 2000 Williams Mullen Clark & Dobbins, Richmond, VA
- Director of
Marketing
- Develop manage and
execute annual marketing programs for one of Virginia's largest law firms,
with branch offices in Richmond, Virginia Beach, Newport News and Vienna,
Virginia, Washington, D.C., and London, England, department of
seven. Controlled corporate and practice area image, collateral, and
business development programs including printed materials, custom direct
marketing programs, market research and Internet Web-site. Function as key
marketing and public relations strategist, report to Managing Partner,
Marketing.
-
- June 1989 to October
1998 Long & Foster, REALTORS, Richmond, VA
- Director of Marketing
- Develop, manage and
execute annual marketing programs for Central Virginia’s largest real
estate company; department of five. Controlled print and electronic
advertising, developed Internet, direct mail, television and print
products; implement media planning and graphics support for branch
offices and individual real estate sales associates; furnish advertising
and creative consultation to client builders and developers. Function as
key advertising and public relations strategist, report to President.
Annual communications budget: $1,000,000.
- June 1984 to May 1989
Communications Resource Group, Richmond, VA
- Vice
President/Creative Director
- Developed, managed
and executed national and regional marketing and advertising programs
for agency clients, average budget: $500,000. Managed ThomasHunter
Advertising division, four employees, Creative 3 division, three
employees. Served as management leader at corporation. Developed
proprietary client marketing analysis process. Agency billings: $4
million.
-
- December 1979 - June
1984 American Heart Association, Virginia Affiliate, Richmond, VA
- Director of Public
Information
- Developed, managed
and executed statewide marketing and public relations programs,
involving 150 volunteers at county and state level, seven field offices
and three direct employees. Handled all writing and production of print,
audio and video materials, media relations, field office consultation,
training. Annual budget: $100,000.
- November 1977 to
December 1979: Virginia Health Care Association, Richmond, VA
- Staff Assistant for
Public Relations
- Developed and
executed statewide public relations programs for membership group of
proprietary and non-profit health care facilities, publications, press
relations and lobbying.
-
- July 1975 to November
1977: Professional Communication Services, Richmond, VA
- Freelance
Writer/Producer
- Provide writing,
editing, design and production services for advertising agencies,
industrial, health and marketing firms. Sole proprietorship, registered
in Richmond.
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