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Direct
response advertising comes in many forms: postal mail, 800 inbound and
outbound telemarketing, radio and television ads and infomercials, and,
most recently, email and Web sites on the internet. Soon, there will be
opportunities through hybrid interactive television and view-on-demand
television and satellite radio, plus the development of interest-based
WANs (wide area networks) that will eventually supplant internet and
online "chat rooms."
Among the companies and clients I have helped with direct response advertising have been food service distributors, consumer products companies, real estate firms, residential builders, specialty premium suppliers and consumer premium marketers. |
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Moving Your Business Forward© |
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