Should Marketing Be Expected Of Young Attorneys?

For all of those among the law firm ranks who think that marketing needs to be the province of the experienced and that it takes more than just excellent legal work to win the attention of potential clients, I recommend this post yesterday by Carolyn Elefant at the Legal Blog Watch.

Even we, the long of tooth and true believers of bizdev, can be impressed by the genuine rewards being reaped from good works done well. No matter how much you might discuss the nature of the issue, the timing and character of the representation, the results speak for themselves.

Do any of us have any doubt about this young lawyer’s bright future as a rainmaker?