blogging about marketing and communication
Every day, the marketing world gets a little more complex. Not only are the communcations more prolific and intrusive, but the audience is suffering a kind of marketing hearing loss as we attempt to reduce the din of commercial speech…
Law firms increasingly struggle for competitive advantage in crowded marketplaces, both local and global. An oversupply of lawyers and the commoditization of legal services generally have fueled law firm mergers, especially since the late 1990s, until, finally, some have reached…
As my current work is within law firms, I have had a number of years to observe the peculiar culture of these entities. This really proceeds from the nature of their organization and governance. Aside from the psychology (possibly aberrant)…
Law firms wishing to create a distinct identity in their markets have many promotional devices available to them, but no tactic can be effective without a law firm that first understands and then implements an organized and cohesive client service…
Law firms that wish to create a client service culture must not attempt to foist the delivery of client service off on associates and staff. In fact, these resources have important client service responsibilities of their own without the added…
Despite the protestations of most law firm management and, even, lawyers, my experience is that many of the platitudes parrotted by law firms about their internal culture are patently untrue. Here's my take:"Our firm values sharing (as long as it's…
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Just two weeks ago, the Wall Street Journal ran a front page story on law firm advertising, highlighting the different and often absurd regulations imposed on the commercial speech of lawyers in a number of states. The Legal Marketing Association…
An interesting article in the latest Journal of Marketing is entitled The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability. You can read a copy of it here. To oversimplify, it cautions us against…
James Kane made the keynote at the Legal Marketing Association 2012 Annual Conference from the behavioral science perspective about loyalty. The subject, he said, is about relationships, all relationships.Relationships are built along four states. The first state - antagonistic -…