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Influences and Thoughts

Future Looks Online to Dave Saunders

Marketing notes
1. Making Progress
2. Finding a Competitive Advantage
3. Law Firm Culture
4. Technology Doesn’t Equate To Client Service
5. Outstanding Client Service Can’t Be Delegated
6. What Law Firm Culture Is Not About
7. My Review of CardScan Personal
8. Bar Prohibitions v. Law Firm Marketing: What’s the Point?
9. Competitiveness May Derail Marketing Effectiveness
10. Loyalty Fundamental to Human Relationships
11. Hello, LMA Minnesota!
12. Who’s Got Klout and Why We Should (Or Shouldn’t) Care
13. Is This Any Way To Start A Relationship?
14. In-house Panelists Rebuff Lawyer Marketing
15. How Does A Video Go Viral?
16. Future Looks Online to Dave Saunders
17. Is It Too Crowded to Be Social?
18. This Says It All
19. Are The Klout Changes Relevant?
20. 90% Really Like You
21. In Blogging, Size Does Matter
22. Social Media: Time Suck or Time Saver?
23. Nielsen and Twitter Start Screen Romance
24. Edelman Was Example of Relevance
25. Privacy v. Services Kills Google Reader
26. That Email Newsletter You’re Sending Is Being Read On Someone’s Smartphone
27. Blogs Build Buyers Brands Want
28. How Soon Will Mobile Use Dominate the Internet

At a recent AMA Market Dialog, Dave Saunders of Madison + Main, who was there to talk about video, ran through a group of themes that he believes are developing in consumer and business marketing, especially with the growth of online use. I was taking notes furiously and I’m not sure I got them all, but here’s what he said:

  • The physical and digital worlds are becoming more connected, illustrated by the rise of geo-location;
  • Perceptions of reality will be altered by technology, called augmented reality, ie. Google Glasses;
  • Web users will have more rights and less privacy;
  • Human relationships will become more dependent on digital communications;
  • Soon we won’t search for information, it will find us, known as the semantic web;
  • We as consumers and citizens will become less passive and more engaged; and
  • Everything will be connected on one platform.

Intriguing, no? I don’t know how strong each of these themes will be in the short term, but a few have already started causing disruptive marketing effects. The rights and privacy theme is a profound and polarizing part of the online ad tracking discussion. Which of these themes do you see playing out in your marketing plans? What are their implications?

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