Russell Lawson, Retired Marketing Consultant
- 8101 Michael Road
- Richmond, Virginia 23229-4903
- (804) 240-8862
- Websites: lrl3.com, familiesatwork.org, lizandrussmusic.com
General Summary: BA. Journalism 40+ years creating, managing, executing corporate image and sales campaigns through marketing, advertising, public relations. Experience in professional services, profit and non-profit sectors. Chief skills: writing, editing, planning, managing. Currently retired. Available for advice and consultation to non-profits on an occasional basis.
Business Experience
- October 2012 to December 2022 Russell Lawson Marketing, Richmond, VA
- Marketing Consultant
- Develop and manage annual marketing communications program for legal services firms and small business clients, identify opportunities and prospects; develop and communicate brand identity; plan client events; develop proposals, write and manage website and other digital publishing properties. Semi-retired as of June 2019.
- January 2013 to June 2019 St. James’s Episcopal Church, Richmond, VA
- Director of Communications
- Develop and manage annual marketing communications program for large Episcopal church, in publishing system that includes all contacts with parishioners in pews, inboxes, by US mail, on digital properties and on campus. Serve other staff in servant ministry, children’s ministry, youth ministry, young adult ministry, adult education, music, worship and stewardship and development. Chief writer and media relations professional.
- August 2004 to September 2012 Sands Anderson PC, Richmond, VA
- Director of Marketing
- Develop and manage annual marketing communications program for mid-tier (70 attorney) legal services firm, identify opportunities and prospects; develop and communicate brand identity; oversee personal and team coaching; develop sales presentations and proposals.
- July 2001 to July 2004 RJT Creative Communications, Richmond, VA
- Senior Marketing Consultant
- Develop, manage and execute annual marketing programs clients in insurance, automotive, real estate and industrial sectors, including corporate image, collateral, advertising, and business development programs. Concept and create print and electronic ads, print and electronic sales materials, custom direct marketing programs, market research and Internet Web-sites. Function as marketing and public relations strategist.
- October 1998 to August 2000 Williams Mullen Clark & Dobbins, Richmond, VA
- Director of Marketing
- Develop manage and execute annual marketing programs for one of Virginia’s largest law firms, with branch offices in Richmond, Virginia Beach, Newport News and Vienna, Virginia, Washington, D.C., and London, England, department of seven. Controlled corporate and practice area image, collateral, and business development programs including printed materials, custom direct marketing programs, market research and Internet Web-site. Function as key marketing and public relations strategist, report to Managing Partner, Marketing.
- June 1989 to October 1998 Long & Foster, REALTORS, Richmond, VA
- Director of Marketing
- Develop, manage and execute annual marketing programs for Central Virginia’s largest real estate company; department of five. Controlled print and electronic advertising, developed Internet, direct mail, television and print products; implement media planning and graphics support for branch offices and individual real estate sales associates; furnish advertising and creative consultation to client builders and developers. Function as key advertising and public relations strategist, report to President. Annual communications budget: $1,000,000.
- June 1984 to May 1989 Communications Resource Group, Richmond, VA
- Vice President/Creative Director
- Developed, managed and executed national and regional marketing and advertising programs for agency clients, average budget: $500,000. Managed ThomasHunter Advertising division, four employees, Creative 3 division, three employees. Served as management leader at corporation. Developed proprietary client marketing analysis process. Agency billings: $4 million.
- December 1979 – June 1984 American Heart Association, Virginia Affiliate, Richmond, VA
- Director of Public Information
- Developed, managed and executed statewide marketing and public relations programs, involving 150 volunteers at county and state level, seven field offices and three direct employees. Handled all writing and production of print, audio and video materials, media relations, field office consultation, training. Annual budget: $100,000.
- November 1977 to December 1979: Virginia Health Care Association, Richmond, VA
- Staff Assistant for Public Relations
- Developed and executed statewide public relations programs for membership group of proprietary and non-profit health care facilities, publications, press relations and lobbying.
- July 1975 to November 1977: Professional Communication Services, Richmond, VA
- Freelance Writer/Producer
- Provide writing, editing, design and production services for advertising agencies, industrial, health and marketing firms. Sole proprietorship, registered in Richmond.