The Wall Street Journal reflected on Klout.com last week in John Bussey's column "The Business." He was referencing a couple of books recently published including Mark Schaefer's "Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing." …
Yesterday, we were told that Google+ is wide open for business. We learned that Facebook now sends your account news based on what they think you are most interested in. Both of these platforms congregate personal networks into audiences and…
The worlds of commerce and most other distributable assets are becoming markets of one. Markets of one are the antithesis of the selling platforms on which most consumer and business transactions have been (and mainly still are) reliant. To understand…
Today, the ABA Journal reported the recently conducted annual Altman Weil study among Chief Legal Officers has turned up a lack of belief among corporate counsel about the sincerity of talk about transformation in the legal industry. And, the way…
I ran across a very interesting piece at Forrester Research last week, thanks to an article by Josh Bernoff in the American Marketing Association's Marketing News of May 15. He reported on research that found blogs were the least trusted…
Law firms that wish to create a client service culture must not attempt to foist the delivery of client service off on associates and staff. In fact, these resources have important client service responsibilities of their own without the added…