Opinions vary about the utility of social...utilities. It's no secret that online social media can become an exasperating distraction for workers and students, not to mention the three hours I lose every time I start watching just one YouTube video…
Size matters most in total inbound leads generated by blog posts, according to the newest report from Hubspot. You can get the whole picture here. The research shows that the smaller business segment (1-10 employees) showed the biggest rush of…
At a recent AMA Market Dialog, Dave Saunders of Madison + Main, who was there to talk about video, ran through a group of themes that he believes are developing in consumer and business marketing, especially with the growth of…
Last April 25, the Virginia Lawyers Weekly hosted the third in their series of Breakfast and Business Law sessions where a panel of in-house counsel face an audience of lawyers interested in their business and discuss what makes them hire…
Tomorrow, I've been invited to speak to the Minnesota Chapter of the Legal Marketing Association on my current favorite topic: social media metrics. I am looking forward to seeing many friends and making new ones. If you attend the event,…
If you never decide where you're going, how will you know if you ever get there? Setting expectations is no less important in a plan using social media than in any other endeavor. It simply is the only place to…
I am in agreement, yet again, with my good friend Heather Morse, who admits in a new year's post that she's not much for resolutions. Me either, Heather. And I agree that it is no longer OK for lawyers to…
Go Popcorn (@GoPopcorn) is the source of this very interesting graphic, which details the fast growing influence of mobile platforms on social content sharing activity. Here's a slice of activity that's just 60 seconds long.
At the invitation of my friend Wendy Inge, I will join her for a presentation to the Association of Legal Administrators' Third Virginia Statewide Educational Retreat in Charlottesville, Virginia, this weekend.Tom Jefferson's town. You-Vee-Ay. Shenandoah Valley. Skyline Drive. We'll spend…
Just yesterday, the Wall Street Journal had a front page article on the second section about Facebook's "frenemies", the basic premise of which was "can't live with it, can't live without it." I was on a panel with Peter Schankman…