A new report by Gartner called “The Consequences of Fake Fans, ‘Likes’ and Reviews on Social Networks predicts that, by 2014, one in ten reviews, likes or fans of your social media presence will be fake. Mashable covered the report…
Notwithstanding my previous post, here's a frank assessment of the use of social media in marketing campaigns. It appeared in Ad Age.Erich Marx, Nissan’s director-interactive and social-media marketing, says, “From a pure ROI standpoint, are we selling hundreds of cars through…
Andy Beal's Marking Pilgrim reported earlier on some information it read on eMarketer about the participation levels of businesses in social media for marketing. Ninety percent were in social media of some kind for a marketing purpose.Can't be many law…
In a recent Market Dialogue presented by the American Marketing Association Richmond Chapter at the University of Richmond RobinsSchool of Business, Dave Saunders of Madison + Main described the process of viral engineering. Only he wasn't talking about the newest…
The Wall Street Journal reflected on Klout.com last week in John Bussey's column "The Business." He was referencing a couple of books recently published including Mark Schaefer's "Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing." …
Tomorrow, I've been invited to speak to the Minnesota Chapter of the Legal Marketing Association on my current favorite topic: social media metrics. I am looking forward to seeing many friends and making new ones. If you attend the event,…
If you never decide where you're going, how will you know if you ever get there? Setting expectations is no less important in a plan using social media than in any other endeavor. It simply is the only place to…
I am in agreement, yet again, with my good friend Heather Morse, who admits in a new year's post that she's not much for resolutions. Me either, Heather. And I agree that it is no longer OK for lawyers to…
Go Popcorn (@GoPopcorn) is the source of this very interesting graphic, which details the fast growing influence of mobile platforms on social content sharing activity. Here's a slice of activity that's just 60 seconds long.
Yesterday, we were told that Google+ is wide open for business. We learned that Facebook now sends your account news based on what they think you are most interested in. Both of these platforms congregate personal networks into audiences and…