Daniel Edelman, one of the giants of corporate public relations, passed away this week. The Wall Street Journal had a nice remembrance in Wednesday's issue. He was 92 and had only recently stopped going to the Chicago office of Edelman Public Relations,…
A new report by Gartner called “The Consequences of Fake Fans, ‘Likes’ and Reviews on Social Networks predicts that, by 2014, one in ten reviews, likes or fans of your social media presence will be fake. Mashable covered the report…
Andy Beal's Marking Pilgrim reported earlier on some information it read on eMarketer about the participation levels of businesses in social media for marketing. Ninety percent were in social media of some kind for a marketing purpose.Can't be many law…
In a recent Market Dialogue presented by the American Marketing Association Richmond Chapter at the University of Richmond RobinsSchool of Business, Dave Saunders of Madison + Main described the process of viral engineering. Only he wasn't talking about the newest…
Recently, I was in the audience at the Law Firm Alliancemeeting in Vancouver as Kevin O'Keefe, CEO of Lexblog, patiently explained to the 100 lawyers in the room that social media was not a substitute for actually meeting people. A…
The Wall Street Journal reflected on Klout.com last week in John Bussey's column "The Business." He was referencing a couple of books recently published including Mark Schaefer's "Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing." …
I am in agreement, yet again, with my good friend Heather Morse, who admits in a new year's post that she's not much for resolutions. Me either, Heather. And I agree that it is no longer OK for lawyers to…
Netflix's Reed Hastings has fallen on his knees again, begging for forgiveness. No need to rehash this news from yesterday's Netflix blog. This might be a good time to put the cement overshoes on his marketing consigliere, though. Someone's corporate…
Yesterday, we were told that Google+ is wide open for business. We learned that Facebook now sends your account news based on what they think you are most interested in. Both of these platforms congregate personal networks into audiences and…
More and more, the online space is a vital component of professional reputation for companies, governments, organizations, non-profits and individuals. In fact, recent research suggests that online reputation is becoming an obsession for many of us.Harris Interactive's study last year…