planning – Russell Lawson Writes

Qwikster, New Coke and Big Fat Marketing Egos

October 11, 2011
Russell Lawson
branding, communication, customer satisfaction, customer service, economics, financial pressures, management, marketing, planning, public relations, reputation

Netflix's Reed Hastings has fallen on his knees again, begging for forgiveness. No need to rehash this news from yesterday's Netflix blog. This might be a good time to put the cement overshoes on his marketing consigliere, though. Someone's corporate…

November 3, 2009
Russell Lawson
integration, marketing, planning, social media

Traditionalists in marketing have poo-pooed social media as a flash in the pan, worthless in the pursuit of awareness and clients. Taken as a tactic, that may very well be true. After all, if you bought radio spots and used…