Bound by Tradition
Traditionalists in marketing have poo-pooed social media as a flash in the pan, worthless in the pursuit of awareness and clients. Taken as a tactic, that may very well be true. After all, if you bought radio spots and used…
Competitiveness May Derail Marketing Effectiveness
An interesting article in the latest Journal of Marketing is entitled The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability. You can read a copy of it here. To oversimplify, it cautions us against…