Mobile handset activity by minutes on the internet has grown 125% in a year. Smartphones and tablets continue to take up more digital bandwidth, according to a recent BrightEdge report, covered on Andy Beal's Marketing Pilgrim a couple of weeks…
At a recent AMA Market Dialog, Dave Saunders of Madison + Main, who was there to talk about video, ran through a group of themes that he believes are developing in consumer and business marketing, especially with the growth of…
One thing about great marketing that seems counter-intuitive is that the best is very messy. I don't mean that the ultimate product, message or expression is necessarily a mess, but getting there, especially within the innovation and product development cycles,…
Despite the protestations of most law firm management and, even, lawyers, my experience is that many of the platitudes parrotted by law firms about their internal culture are patently untrue. Here's my take:"Our firm values sharing (as long as it's…