Netflix's Reed Hastings has fallen on his knees again, begging for forgiveness. No need to rehash this news from yesterday's Netflix blog. This might be a good time to put the cement overshoes on his marketing consigliere, though. Someone's corporate…
The stress and financial turmoil roiling through law firms must make marketing very difficult for established consultancies such as Altman Weil and Hildebrandt. Let me give you one personal example.This week, I will attend a meeting where we'll hear from…
An interesting article in the latest Journal of Marketing is entitled The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability. You can read a copy of it here. To oversimplify, it cautions us against…