Today, on seeing an email from Social Media Examiner (@smexaminer) that carried the link to Technorati's recently published 2013 Digital Influence Report, I rushed over to their site and read up on this replacement for "State of the Blogsphere" from past…
At a recent AMA Market Dialog, Dave Saunders of Madison + Main, who was there to talk about video, ran through a group of themes that he believes are developing in consumer and business marketing, especially with the growth of…
Last April 25, the Virginia Lawyers Weekly hosted the third in their series of Breakfast and Business Law sessions where a panel of in-house counsel face an audience of lawyers interested in their business and discuss what makes them hire…
James Kane made the keynote at the Legal Marketing Association 2012 Annual Conference from the behavioral science perspective about loyalty. The subject, he said, is about relationships, all relationships.Relationships are built along four states. The first state - antagonistic -…
Netflix's Reed Hastings has fallen on his knees again, begging for forgiveness. No need to rehash this news from yesterday's Netflix blog. This might be a good time to put the cement overshoes on his marketing consigliere, though. Someone's corporate…
Verizon Wireless puts up some clever commercials and spends a ton to get noticed. Just how long did it take the 2002 "Can You Hear Me Now?" campaign to become integrated into the popular lexicon? A year? Two? It's ubiquitous…
Despite the protestations of most law firm management and, even, lawyers, my experience is that many of the platitudes parrotted by law firms about their internal culture are patently untrue. Here's my take:"Our firm values sharing (as long as it's…
Law firms wishing to create a distinct identity in their markets have many promotional devices available to them, but no tactic can be effective without a law firm that first understands and then implements an organized and cohesive client service…
As my current work is within law firms, I have had a number of years to observe the peculiar culture of these entities. This really proceeds from the nature of their organization and governance. Aside from the psychology (possibly aberrant)…