Mobile handset activity by minutes on the internet has grown 125% in a year. Smartphones and tablets continue to take up more digital bandwidth, according to a recent BrightEdge report, covered on Andy Beal's Marketing Pilgrim a couple of weeks…
James Kane made the keynote at the Legal Marketing Association 2012 Annual Conference from the behavioral science perspective about loyalty. The subject, he said, is about relationships, all relationships.Relationships are built along four states. The first state - antagonistic -…
Over the next week, I'll be putting in an appearance at two Legal Marketing Association meetings. One is the annual conference, held this year just north of Dallas in Grapevine, where the Gaylord Texan Resort is located. I will be…
Netflix's Reed Hastings has fallen on his knees again, begging for forgiveness. No need to rehash this news from yesterday's Netflix blog. This might be a good time to put the cement overshoes on his marketing consigliere, though. Someone's corporate…
For all of those among the law firm ranks who think that marketing needs to be the province of the experienced and that it takes more than just excellent legal work to win the attention of potential clients, I recommend…
Yesterday, I responded to a post on Heather Milligan's blog, Legal Water Cooler, with a reference to an article in the American Marketing Association's November/December 2008 Marketing Management on utility of Voice of the Customer (VOC) data in American companies…