At a recent AMA Market Dialog, Dave Saunders of Madison + Main, who was there to talk about video, ran through a group of themes that he believes are developing in consumer and business marketing, especially with the growth of…
Last April 25, the Virginia Lawyers Weekly hosted the third in their series of Breakfast and Business Law sessions where a panel of in-house counsel face an audience of lawyers interested in their business and discuss what makes them hire…
Recently, I was in the audience at the Law Firm Alliancemeeting in Vancouver as Kevin O'Keefe, CEO of Lexblog, patiently explained to the 100 lawyers in the room that social media was not a substitute for actually meeting people. A…
The Wall Street Journal reflected on Klout.com last week in John Bussey's column "The Business." He was referencing a couple of books recently published including Mark Schaefer's "Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing." …
James Kane made the keynote at the Legal Marketing Association 2012 Annual Conference from the behavioral science perspective about loyalty. The subject, he said, is about relationships, all relationships.Relationships are built along four states. The first state - antagonistic -…
Ah, back in the day, corporations ruled their own destiny and customers took what they got sold...was that ever really true? Well, I grew up in the 50's and 60's, and it sure felt to me like I had choices…
Yesterday, I responded to a post on Heather Milligan's blog, Legal Water Cooler, with a reference to an article in the American Marketing Association's November/December 2008 Marketing Management on utility of Voice of the Customer (VOC) data in American companies…
Inevitably, the risks of public conversations overtake the unprepared. This month's CIO magazine has this recent article on the exposure brought on by online conversational media and text media. All the tweeting and texting leave real trails for news and…
I am intrigued by "tweeting." You can do it, too, on Twitter http://twitter.com/. This may be familiar. I've blogged on it before, elsewhere.Twitter is a free service that lets you keep in touch with people using the web, your phone,…
There's an interesting discussion at the The Legal Watercooler: Well. There’s a solution. (part 1) on the issue of pay for performance at law firms, specifically, how that method might ameliorate the wage inflation that seems to infect each years'…