Bound by Tradition

Traditionalists in marketing have poo-pooed social media as a flash in the pan, worthless in the pursuit of awareness and clients. Taken as a tactic, that may very well be true. After all, if you bought radio spots and used the time for messages that were unsupportive of your brand and identity, they would not work to your benefit either.

So, today I was happy to discover on Social Media Today this presentation by Jason Baer that gives good guidance on the integration of social media into marketing strategy, because he recognizes that online social media must be part of the mix of ingredients in cooking up a full marketing plan.

What are you doing this week to integrate online social media into your overall marketing plan?