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Influences and Thoughts

Are The Klout Changes Relevant?

Marketing notes
1. Making Progress
2. Finding a Competitive Advantage
3. Law Firm Culture
4. Technology Doesn’t Equate To Client Service
5. Outstanding Client Service Can’t Be Delegated
6. What Law Firm Culture Is Not About
7. My Review of CardScan Personal
8. Bar Prohibitions v. Law Firm Marketing: What’s the Point?
9. Competitiveness May Derail Marketing Effectiveness
10. Loyalty Fundamental to Human Relationships
11. Hello, LMA Minnesota!
12. Who’s Got Klout and Why We Should (Or Shouldn’t) Care
13. Is This Any Way To Start A Relationship?
14. In-house Panelists Rebuff Lawyer Marketing
15. How Does A Video Go Viral?
16. Future Looks Online to Dave Saunders
17. Is It Too Crowded to Be Social?
18. This Says It All
19. Are The Klout Changes Relevant?
20. 90% Really Like You
21. In Blogging, Size Does Matter
22. Social Media: Time Suck or Time Saver?
23. Nielsen and Twitter Start Screen Romance
24. Edelman Was Example of Relevance
25. Privacy v. Services Kills Google Reader
26. That Email Newsletter You’re Sending Is Being Read On Someone’s Smartphone
27. Blogs Build Buyers Brands Want
28. How Soon Will Mobile Use Dominate the Internet
Klout just has pushed out a major update to its online influencer scoring system. (UPDATE: Klout Closed.) Here’s what they have to say:

More Actions Measured
There are more variables in the algorithm, including Facebook subscribers, +K received, and more.
Always Learning
We now pull real-world influence data from sources like Wikipedia, LinkedIn titles and +K received on Klout. These signals enrich our data and help our systems adapt to the changing landscape of influence.

I’ve noted Klout’s role in calculating return on online activity before. While we all may want to be winners in the online influence game, the more important route to success is to pay attention to  “context”, a fact we were reminded of last night by Tim Wood of Imagine Simplicity. Tim’s company was the sponsor of our LMA Virginias Chapter social down at Sam Miller’s Restaurant in Richmond.

He has put the slides from his short talk on Slideshare.

How are you making sure you are talking to the “right” audience online?

More information here:

Does Your Klout Score Determine Your Value?

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