A Word to the Wise

Yesterday, Kara Smith’s blog covered a challenge to Holland and Knight’s reputation that was active on the internet at Twitter. No need to recap here, because Kara has done the digging and has an explanation of the ambush technique. Hat tip to one of my new Favorites.

Consultant Larry Bodine has also done his share of trash-talking about the Legal Marketing Association. This is simply another way that reputation attacks can be mounted.

The point I’m making is that the internet is a wide-wide channel, an electronic river into which anyone can throw content, whether it has value or simply aims to besmirch a decent reputation. In order to keep the waters around you clean, you have to be vigilant. What are you doing to watch out for your online reputation?