Making Progress

Every day, the marketing world gets a little more complex. Not only are the communcations more prolific and intrusive, but the audience is suffering a kind of marketing hearing loss as we attempt to reduce the din of commercial speech and adjust our attention and focus to defend against the onslaught.

And the practice of marketing is changing quickly. Just last month, the American Marketing Association (http://www.marketingpower.com) issued a new definition of marketing, adjusting the definition adopted in 1985, which was the first change in 50 years. So the cycle of change is shortening, and the leading professional and industry group is admitting it. I guess we can expect the next new definition to come about in 2015.

I have been a pratitioner and observer for 30 years, and this blog will occasionally include my non-authoritative commentary. However, I mostly hope to put the changes I notice and ideas for progress in marketing practice on as a a way to share the things that I notice and that afffect my own practice in large part. See you then!

Russell Lawson, PCM