Don’t Need A Weatherman To Know Which Way The Wind Blows

Ernie Svenson, inveterate and intrepid legal blogger who scooped the legal world just before Hurricane Katrina by declaring that big changes were in store for his city, New Orleans, again has the information edge, as he tweeted during Gustav as to the bashing the latest hurricane was dishing out on the lower Mississip. Recalling that text messaging had not experienced the network failures that plagued phone service in many natural disasters, he used his Twitter page to post micro-blog entries during the storm.

Brilliant.

The tweets were referred to both by the ABA Daily Alert and the Law.com Legal Blog Watch. Heavily read by the techo-savvy of the legal world, the expenditure of a little energy with a edgy technology allowed one inventive solo to rivet the attention of huge audiences.

But why wait for the next natural calamity? Compelling insights on your area of the law or current events or (your topic here) may not have the same immediacy as watching impending destruction, but they have more predictable sources than hurricanes. ‘Course, you could live in New Orleans.