Back in the BizDev Dojo

Two weeks ago, I found myself furiously scribbling notes at the Legal Marketing Association Virginias Chapter meeting in Richmond. Deb Knupp and Megan McKeon were talking about business development coaching.

I felt like I was back in school, with my mind open and new ideas pouring in fast as I could absorb them. Truly, I can recall nothing recently that turned me on more and gave me better actionable intelligence that this hour with my two newest senseis.

As a rare act of generosity, Deb and Megan left the attendees at the luncheon with both a fully developed and proven system of coaching and a tool kit of ready forms and tactics. As it happened, I needed to return to work that afternoon and have a first coaching session with one of our lawyers who had expressed frustration with her marketing plan’s speed of progress. I applied a few of the ideas I’d just learned during that afternoon conversation. The effect was remarkable and resulted in an energized attorney and focused multi-step plan which we are now shaping for implementation.

I’ll be discussing some of the key concepts here over the next few weeks. Today, I just wanted to issue a shout-out and grateful “Thanks y’all” to Deb Knupp of Akina Corporation and Megan McKeon of Katten Muchin Rosenman for their gifts.

Who have you heard recently that has rocked your world in business development?