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 From short stories to poetry, newsletters and opinion pieces to my favorite writing, songs, I am always writing something. What I remember from an early age as an interest is music, so if there is anything in my life that I would classify as talent, music would be it. But it was not what I would describe as a “natural” talent and becoming proficient has been hard, hard work for sixty years. What might be a more innate talent or capability is creativity, which I express as writing and as musical composition including lyrics, a desire and drive that I came by naturally as the child of two artists. Early on, my creative expression was in poetry. After my grandfather gave me a guitar when I was thirteen, the poetry and storytelling that most called to me was and still is in song.
My Writing Career Specializing in Professional Services Marketing
BA. Journalism 48 years creating, managing, executing corporate image and sales campaigns through marketing, advertising, public relations. Experience in profit and non-profit sectors. Chief skills: writing, editing, planning, managing.
Business Experience
Russell Lawson, Marketing
Strategist and Coach (10/12 – 12/22)
St. James’s Episcopal Church,
Director of Communications (1/13 – 6/19)
Sands Anderson PC, Richmond VA
Marketing Director (8/04 to 9/12)
RJT Creative Communications, Richmond, VA
Senior Marketing Consultant (8/01 to 7/04)
Williams Mullen Clark & Dobbins, Richmond, VA
Marketing Director (10/98 to 9/2000)
[Bowers Nelms Fonville] Long & Foster, REALTORS, Richmond, VA
Director of Marketing (6/89 – 10/98)
Communications Resource Group, Richmond, VA
Vice President/Creative Director (6/84 – 5/89)
American Heart Association, Virginia Affiliate, Richmond, VA
Director of Public Information (12/79 – 6/84)
Virginia Health Care Association, Richmond, VA
Staff Assistant for Public Relations (11/77 – 12/79)
Professional Communications Services, Richmond, VA
President (1/75 – 9/78)
Virginia Blood Services, Richmond, VA
Public Relations/Donor Recruitment (5/75 – 6/77)
Contact Information
Email: russ@russell-lawson.com
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